xvi About the Authors of China Now, Doing Business in the World’s Most Dynamic Market, McGraw-Hill, 2007; (with Yoshihiro Sano and James Hodgson, former U.S. Ambassador to Japan) of Doing Business with the New Japan, Rowman & Littlefield, 4th edition, 2008; and editor (with Taylor Meloan) of Global and International Marketing, Irwin, 2nd edition, 1997. He has published articles in publications such as Harvard Business Review, Journal of Market-ing, Journal of International Business Studies, Strategic Management Review, Journal of Consumer Research, Journal of International Marketing, and Marketing Science. Excerpts of his work have been read into the Congressional Record, and his research on business negotiation styles in 20 cultures was the subject of an article in the January 1988 issue of Smithsonian. His 1994 paper in Management Science received a citation of excellence from the Lauder Institute at the Wharton School of Business. He was selected for the 2009 International Trade Educator of the Year Award, given by the North American Small Business International Trade Educators’ Association. R. Bruce Money Fred Meyer Professor of International Business and Marketing; Director of the Whitmore Global Management Center, Marriott School, Brigham Young University. Professor Money has been teaching and researching international marketing for more than 20 years. He holds a B.A. from BYU, an M.B.A. from the Harvard Business School, and a Ph.D. in marketing from the University of California, Irvine. Prior to joining BYU, he served nine years on the faculty of the University of South Carolina, perennially ranked as one of the top international business programs in the country. His international marketing research has been published in leading academic outlets such as Journal of Marketing, Journal of International Business Studies and Harvard Business Review (in abstract). He has won seven teaching awards at the undergraduate, MBA, and executive MBA program levels. Prior to his academic career, Dr. Money gained 10 years of profes-sional and nonprofit experience, mostly in the international marketing of financial ser-vices. Proficient in Japanese, his most recent business position was vice president in the Los Angeles office of The Sakura Bank, Ltd. (now Sumitomo Mitsui), one of the world’s largest banks. There, he directed the bank’s marketing strategy for Fortune 100 prospects for the western United States (11 states). Dr. Money also served as partner in a consul-tancy to William E. Simon, former U.S. Secretary of the Treasury, for whom he initiated a Japanese joint venture program. He also directed $1 billion in Japanese debt and equity relationships for the Koll Company (now CB Richard Ellis), the West Coast’s largest real estate developer at that time. Dr. Money has taught in dozens of executive education programs for clients such as Nissan’s Tokyo headquarters, Bosch Corporation, Bayer, CSX, and Norsk Hydro. He has also been a visiting professor of international marketing at business schools in Austria and Greece.
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