Preview Chapter 5

Cateora_InternationalMarketing_17e

Culture, Management Style, and Business Systems 5 Chapter CHAPTER LEARNING OBJECTIVES What you should learn from Chapter 5: LO1 The necessity for adapting to cultural differences LO2 How and why management styles vary around the world LO3 The extent and implications of gender bias in other countries LO4 The importance of cultural differences in business ethics LO5 The differences between relationship-oriented and information-oriented cultures CHAPTER OUTLINE Global Perspective: Do Blondes Have More Fun in Japan? Required Adaptation Degree of Adaptation Imperatives, Electives, and Exclusives The Impact of American Culture on Management Style Management Styles around the World Authority and Decision Making Management Objectives and Aspirations Communication Styles Formality and Tempo P-Time versus M-Time Negotiations Emphasis Marketing Orientation Gender Bias in International Business Business Ethics Corruption Defined The Western Focus on Bribery Bribery: Variations on a Theme Ethical and Socially Responsible Decisions Culture’s Influence on Strategic Thinking Synthesis: Relationship-Oriented vs. Information-Oriented Cultures


Cateora_InternationalMarketing_17e
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