xv ABOUT THE AUTHORS Philip R. Cateora Professor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educator’s Association’s Educator of the Year Award. Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business. Mary C. Gilly Professor of Marketing at the Paul Merage School of Business, Uni-versity of California, Irvine. She received her B.A. from Trinity University in San Antonio, Texas; her M.B.A. from Southern Methodist University in Dallas, Texas; and her Ph.D. from the University of Houston. At UCI, Dr. Gilly has served as Vice Dean, Associate Dean, Director of the Ph.D. Program, Faculty Chair in the School of Business, Associate Dean of Graduate Studies, and Chair of the Academic Senate for the campus. She was elected Chair of the UC Academic Council and served at the UC Office of the President from 2013 through 2015. She has been on the faculties of Texas A&M University and Southern Methodist University and has been a visiting professor at the Madrid Business School and Georgetown University. Professor Gilly has been a member of the American Marketing Association since 1975 and has served that organization in a number of capaci-ties, including Marketing Education Council, President, Co-Chair of the 1991 AMA Summer Educators’ Conference, and member and chair of the AMA–Irwin Distinguished Marketing Educator Award Committee. She currently serves as Academic Director for the Association for Consumer Research. Professor Gilly has published her research on inter-national, cross-cultural, and consumer behavior topics in Journal of Marketing, Journal of Consumer Research, Journal of Retailing, California Management Review, and other venues. In 2011, she received the Williams-Qualls-Spraten Multicultural Mentoring Award of Excellence. John L. Graham Professor Emeritus of International Business and Market-ing at the Paul Merage School of Business, University of California, Irvine. At UCI he is the Director of the Center for Global Leadership and has served as Associate Dean, Director of the John & Marilyn Long US-China Institute for Business & Law, and Direc-tor of the Center for Citizen Peacebuilding; Visiting Scholar, Georgetown University School of Business; Visiting Professor at Madrid Business School in Spain; and Asso-ciate Professor, University of Southern California. Before beginning his doctoral stud-ies at UC Berkeley, he worked for a division of Caterpillar Tractor Co. and served as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. Professor Graham is the author of (with Lynda Lawrence and William Hernandez Requejo), Inventive Negotia-tion: Getting Beyond Yes, Palgrave-Macmillan, 2014; (with William Hernandez Requejo) of Global Negotiation: The New Rules, Palgrave-Macmillan, 2008; (with N. Mark Lam)
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