4-4 National Office Machines—Motivating Japanese Salespeople: Straight Salary or Commission? 4-5 AIDS, Condoms, and Carnival 4-6 Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries 4-7 The Obstacles to Introducing a New Product to a New Market 4-8 Mary Kay in India 4-9 Adidas Battles Allegations of Shirking Responsibility to Workers Glossary 622 Photo Credits 631 Name Index 633 Subject Index 640 xxvi Brief Contents
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