168 Part 2 The Cultural Environment of Global Markets Morocco 70 68 46 53 Arabic 5 Netherlands 38 53 80 14 44 Dutch 1 New Zealand 22 49 79 58 30 English 0 Norway 31 50 69 8 44 Norwegian 1 Pakistan 55 70 14 50 0 Urdu 3 Panama 95 86 11 44 Spanish 3 Peru 64 87 16 42 Spanish 3 Philippines 94 44 32 64 19 Tagalog 7 Poland 68 93 60 64 32 Polish 3 Portugal 63 104 27 31 30 Portuguese 3 Romania 90 90 30 42 Romanian 3 Russia 93 95 39 36 Russian 3 Salvador 66 94 19 40 Spanish 3 Singapore 74 8 20 48 48 Mandarin 6 Slovakia 104 51 52 110 38 Slovak 3 South Africa 49 49 65 63 Afrikaans 1 Spain 57 86 51 42 19 Spanish 3 Surinam 85 92 47 37 Dutch 1 Sweden 31 29 71 5 33 Swedish 1 Switzerland total 34 58 68 70 40 German 1 German speakers 26 56 69 72 German 1 French speakers 70 70 64 58 French 3 Taiwan 58 69 17 45 87 Taiwanese 6 Thailand 64 64 20 34 56 Thai 7 Trinidad 47 55 16 58 English 0 Turkey 66 85 37 45 Turkish 4 United States 40 46 91 62 29 English 0 Uruguay 61 100 36 38 Spanish 3 Venezuela 81 76 12 73 Spanish 3 Vietnam 70 30 20 40 80 Vietnamese 7 Yugoslavia total 76 88 27 21 Serbo-Croatian 3 Croatia ( Zagreb) 73 80 33 40 Serbo-Croatian 3 Serbia (Beograd) 86 92 25 43 Serbo-Croatian 3 Slovenia (Ljubljana) 71 88 27 19 Slovene 3 Regions Arab countries 80 68 38 53 Arabic 5 East Africa 64 52 27 41 25 8 West Africa 77 54 20 46 16 8 Source: Geert Hofstede, Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, 2nd ed. (Thousand Oaks, CA: Sage, 2001). Reprinted with permission of Geert Hofstede.
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