ix A LETTER TO STUDENTS Welcome to International Business. We are enthusiastic about the field of international business and the interesting challenges and opportunities it provides. In preparing International Business for you, our goal is to create the most accessible and personal learning program, so that our readers can share in the excitement we find in this field. Whether you are an undergraduate or are in an MBA program, an international business course is a necessary venue for helping you explore and understand the complexities that face us in today’s ever more global business world. Our hope is that our content will answer questions about business in different cultures, the impact of geography, why products are the same (or different) across cultures, why people have different practices, the continued growth and effect of the Internet on international business, how you can succeed in this global world and many, many more questions. The field of international business is exciting and dynamic, so there are always new questions and sometimes there are new answers to old questions. Each of the 15 modules provides you with a condensed presentation of international business topics. Within each module, contemporary, student-focused examples offer you an immediate appreciation of the critical importance of the concept under discussion. Alongside more traditional developed-country applications throughout the text, we also integrate extensive examples that apply to emerging-market contexts, and that highlight key changes occurring in the global economy. All applications are current, relevant, readable, and challenging. Together they provide you with a truly global view of business. Eye-catching photos, maps, and figures, plus exclusive features like Get That Job! From Backpack to Briefcase vignettes and Culture Facts cultural highlights, reinforce the appeal and readability of the material, personalize the content, and enhance your enjoyment and your learning. Looking for an even more personal experience, and an efficient and effective way to study? Ask your Instructor how you can access this content via SmartBook® or visit www.learnsmartadvantage.com. We wish you an exciting journey of discovery within the field of international business, both in your academic training and in your personal and professional careers! Sincerely, Mike Je anne Michael D on geringer@ohio.edu J.mcnett@northeastern.edu
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