xiii CONNECT INSTRUCTOR LIBRARY Instructor’s Manual: The custom-designed Instructor’s Manual includes chapter summa-ries, learning objectives, an extended chapter outline, key terms, description of text boxes, discussion questions, summary of end-of-chapter cases, and additional activities. Test Bank: The Test Bank has been revised and updated to reflect the content of the Seventeenth edition of the book. Each chapter includes multiple-choice, true/false, and essay questions. PowerPoint: The slides include lecture material, additional content to expand concepts in the text, and the PowerPoint slides also include detailed teaching notes. Videos: International Marketing, seventeenth edition, offers links to videos accompanied by instructional notes and discussion questions. Cases: New cases accompany the seventeenth edition. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases are available in Connect. Country Notebook: This writing guide will help students develop a marketing plan that contains information a marketer should be aware of when making decisions involving a specific country market. This full-featured text is provided as an option to the price-sensitive student. It is a four-color text that’s three-hole punched and made available at a discount to students. It is also available in a package with Connect. Tegrity Campus is a service that makes class time available 24/7 by automatically cap-turing every lecture in a searchable format for students to review when they study and complete assignments. With a simple one-click start-and-stop process, you capture all computer screens and corresponding audio. Students can replay any part of any class with easy-to-use browser-based viewing on a PC or Mac. Educators know that the more students can see, hear, and experience class resources, the better they learn. In fact, studies prove it. With Tegrity Campus, students quickly recall key moments by using Tegrity Campus’s unique search feature. This search helps students efficiently find what they need, when they need it, across an entire semester of class record-ings. Help turn all your students’ study time into learning moments immediately supported by your lecture. To learn more about Tegrity, watch a two-minute Flash demo at http://tegritycampus.mhhe .com. Many educational institutions today are focused on the notion of assurance of learning, an important element of some accreditation standards. International Marketing is designed spe-cifically to support your assurance of learning initiatives with a simple, yet powerful solution. Each test bank question for International Marketing maps to a specific chapter learning outcome/objective listed in the text. You can use Connect Marketing to easily query for learning outcomes/objectives that directly relate to the learning objectives for your course. McGraw-Hill Higher Education and Blackboard have teamed up. What does this mean for you? Binder-Ready Loose- Leaf Text (ISBN 1259305708) Tegrity Campus: Lectures 24/7 Assurance of Learning Ready McGraw-Hill Higher Education and Blackboard 1. Your life, simplified. Now you and your students can access McGraw-Hill’s ConnectTM and CreateTM right from within your Blackboard course—all with one single sign-on. Say good-bye to the days of logging in to multiple applications. 2. Deep integration of content and tools. Not only do you get single sign-on with ConnectTM and CreateTM, you also get deep integration of McGraw-Hill content
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