xiv Connect Instructor Library and content engines right in Blackboard. Whether you’re choosing a book for your course or building ConnectTM assignments, all the tools you need are right where you want them—inside of Blackboard. 3. Seamless Gradebooks. Are you tired of keeping multiple gradebooks and manually synchronizing grades into Blackboard? We thought so. When a student completes an integrated ConnectTM assignment, the grade for that assignment automatically (and instantly) feeds your Blackboard grade center. 4. A solution for everyone. Whether your institution is already using Blackboard or you just want to try Blackboard on your own, we have a solution for you. McGraw- Hill and Blackboard can now offer you easy access to industry leading technology and content, whether your campus hosts it, or we do. Be sure to ask your local McGraw-Hill representative for details. The McGraw-Hill Companies is a proud corporate member of AACSB International. Understanding the importance and value of AACSB accreditation, International Marketing, Seventeenth Edition, recognizes the curricula guidelines detailed in the AACSB standards for business accreditation by connecting selected questions in the test bank to the six gen-eral knowledge and skill guidelines in the AACSB standards. The statements contained in International Marketing, Seventeenth Edition, are provided only as a guide for the users of this textbook. The AACSB leaves content coverage and assessment within the purview of individual schools, the mission of the school, and the fac-ulty. While International Marketing, Seventeenth Edition, and the teaching package make no claim of any specific AACSB qualification or evaluation, we have within International Marketing, Seventeenth Edition, labeled selected questions according to the six general knowledge and skills areas. McGraw-Hill Campus is a new one-stop teaching and learning experience available to users of any learning management system. This institutional service allows faculty and students to enjoy single sign-on (SSO) access to all McGraw-Hill Higher Education materi-als, including the award-winning McGraw-Hill Connect platform, from directly within the institution’s website. With McGraw-Hill Campus, faculty receive instant access to teaching materials (e.g., eBooks, test banks, PowerPoint slides, animations, learning objects, etc.), allowing them to browse, search, and use any instructor ancillary content in our vast library at no additional cost to instructor or students. At McGraw-Hill, we understand that getting the most from new technology can be chal-lenging. That’s why our services don’t stop after you purchase our products. You can e-mail our Product Specialists 24 hours a day to get product-training online. Or you can search our knowledge bank of Frequently Asked Questions on our support website. For Customer Support, call 800-331-5094, e-mail hmsupport@mcgraw-hill.com, or visit www.mhhe .com/support. One of our Technical Support Analysts will be able to assist you in a timely fashion. AACSB Statement McGraw-Hill Campus McGraw-Hill Education Customer Care Contact Information
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