xxiii Preface photographs of current and relevant international marketing events are found throughout the text—all in color. The Country Notebook—A Guide for Developing a Marketing Plan, found in Part 6, Supplementary Material, is a detailed outline that provides both a format for a com-plete cultural and economic analysis of a country and guidelines for developing a mar-keting plan. In addition to The Country Notebook, the seventeenth edition comprises a selection of short and long cases located in Connect. The short cases focus on a single problem, serving as the basis for discussion of a specific concept or issue. The longer, more integrated cases are broader in scope and focus on more than one marketing management problem; new cases focus on services marketing, pricing, and ethics. The cases can be analyzed using the information provided. They also lend themselves to more in-depth analysis, requiring the student to engage in additional research and data collection. Acknowledgments The success of a text depends on the contributions of many people, especially those who take the time to share their thoughtful criticisms and suggestions to improve the text. We would especially like to thank the following reviewers who gave us valuable insights into this revision: Anthony Di Benedetto Richard Nasby Temple University Regis University Stefanie Mayfield-Garcia Ruth Taylor University of Central Florida Texas State University We appreciate the help of all the many students and professors who have shared their opinions of past editions, and we welcome their comments and suggestions on this and future editions of International Marketing. A very special thanks to Susan Gouijnstook, Kim Leister, Heather Darr, Elizabeth Schonagen, Jessica Portz, and Kerry Shanahan, whose enthusiasm, creativity, constructive criticisms, and commitment to excellence have made this edition possible. Philip R. Cateora Mary C. Gilly John L. Graham R. Bruce Money
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