Page 29

Cateora_InternationalMarketing_17e

xxix Assessing Political Vulnerability  190 Politically Sensitive Products and Issues  190 Forecasting Political Risk  191 Lessening Political Vulnerability  192 Joint Ventures  193 Expanding the Investment Base  193 Licensing /Franchising  193 Planned Domestication  193 Political Bargaining  193 Political Payoffs  194 Government Encouragement  194 7 The International Legal Environment: Playing By the Rules  198 Bases for Legal Systems  200 Common vs. Code Law  201 Islamic Law  202 Marxist–Socialist Tenets  203 Jurisdiction in International Legal Disputes  204 International Dispute Resolution  204 Conciliation  205 Arbitration  205 Litigation  207 Protection of Intellectual Property Rights: A Special Problem  208 Counterfeiting and Piracy  208 Inadequate Protection  210 Prior Use versus Registration  211 International Conventions  211 Other Managerial Approaches to Protecting Intellectual Property  214 Cyberlaw: Unresolved Issues  215 Domain Names and Cybersquatters  215 Taxes  216 Jurisdiction of Disputes and Validity of Contracts  217 Commercial Law within Countries  217 Marketing Laws  218 Green Marketing Legislation  221 Foreign Countries’ Antitrust Laws  222 U.S. Laws Apply in Host Countries  223 Foreign Corrupt Practices Act  223 U.S. Antitrust Laws that Apply in Foreign Markets  224 Antiboycott Law  225 Extraterritoriality of U.S. Laws  225 Export Restrictions  226 National Security Laws  226 Determining Export Requirements  227 ELAIN, STELA, ERIC, and SNAP  228


Cateora_InternationalMarketing_17e
To see the actual publication please follow the link above